Over three transformative years at RBBi, I had the honor of shaping experiences for millions, collaborating with visionary leaders, and delivering award-winning projects across the UAE.
Where It All Began
In Jan 2016, I joined RBBi, the UAE's first UX-focused digital agency. Walking into a space buzzing with creativity and innovation, I found myself surrounded by some of the brightest minds in design and technology. The agency’s mission to elevate user experiences aligned perfectly with my aspirations, and it marked the start of an incredible three-year journey.
ROLE
Senior UX/UI designer
TIMELINE
Jan 2016 – Jul 2019
LOCATION
Dubai, UAE
Making a Difference, One Experience at a Time
As a Senior UX/UI Designer, I took on diverse challenges—designing portals for government entities, crafting e-commerce platforms for global brands, and mentoring the next generation of designers. RBBi wasn’t just about delivering projects; it was about creating meaningful change through design.
Collaborated with global corporate leaders.
Led the design of over 20+ government and enterprise projects.
Championed accessibility and inclusivity through custom design systems.
Earned multiple regional and global awards for technical and visual design achievements.
Projects That Defined My RBBi Journey
Each project at RBBi was a story of collaboration, creativity, and impact. Here are some of the highlights from my time at the agency
Behind the Scenes at RBBi
RBBi wasn’t just about delivering exceptional projects—it was about the people and the culture. Working alongside visionary leaders and talented teammates, I gained invaluable insights and formed lifelong connections.
What RBBi Taught Me
My time at RBBi shaped me as a better designer and a collaborator. It reinforced the value of empathy in design, the importance of accessibility, and the power of teamwork. The lessons I learned there continue to influence my work and inspire me to push boundaries in everything I do.
